Buzzwords, mottos, and acronyms frequently cover the conversation of digital advertising. But do businesses understand the words being thrown at them? SEO or Search Engine Optimization is one of those digital tactics that may be tossed around the conference table and receive empty nods in acceptance of the idea. The whole idea behind SEO is as simple as what it stands for, Search Engine Optimization.
To explain it best, we’ll use an everyday occurrence. Picture yourself getting ready to move and you need to hire a moving company. The first thing you do is open your web browser and search for a moving company to assist you. Now let’s say there’s one hundred moving companies in New York City, but only the top 10 show up on the first page when you google “moving company in NYC”. Why did those 10 specific moving companies appear on the first page? What happened to the other 90 moving companies? Those top 10 companies that appeared on the first page of your search engine most likely hired a boutique agency to get them on that first page with the power of Search Engine Optimization. Those other 90 moving companies may have set up Search Engine Optimization on their own, and didn’t reach the potential.
Search Engine Optimization ultimately delegates content to work for you, allows accessibility on your website, and categorizes your business to rank your site properly in search engines. One common Search Engine Optimization process is adding keywords within your website to help push your business to the top of the search list. Search Engine Optimization can be done through blogs, website content, and even backend links to direct people to your site.
The beauty of SEO is every type of business benefits from it. From florists, to doctors, and moving companies - someone out there will need your service and you need to be seen front and center. Social2B has worked with a variety of industries such as commercial, real estate, healthcare, financial service, and online education. Whatever sector you may be working in at this moment, it can benefit from Search Engine Optimization.
Like any other service, Search Engine Optimization comes with reports and analytics on how your business is ranking. While some agencies may be vague with progress, Social2B experts will walk you through the journey, process, and analysis to help you understand the work. Social2B has hired only the top masterminds of Search Engine Optimization who have brought great value to clients around the world. Majority of clients work with the Social2B team for long term contracts because they can’t believe the results.
Take some time to think of your business and test it out for yourself. Have a friend type in your business keywords and see where your company appears in their search engine. If it doesn’t you, rethink your digital marketing and give Social2B a call. Social2B is here to walk you through the latest digital trends to make your business grow.